Britney Spears - Gimme More

Directed by first time director Jake Sarfaty, the music video was shot in a warehouse in downtown Los Angeles. Sarfaty was handpicked by Spears, and the video was shot in two days. The production "was purely Spears' 'concept and her vision'". It's a stripper-inspired video to fit the song's racy content. The video's light systems change from black and white with aura-like blue and pink hues to full blown color. The camera's position always moves out-of-beat, giving the video a "raw and edgy look".

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